There are several things to take into account when registering a domain name, the most important are: brand name, location and related keywords.
Each new domain registration must be focused with a final goal, so the combination of these 3 qualities must be taken into account when choosing the name.
For example, if we want to position our brand and the location where the business is, a possible domain name would be; localname.com, where "local" will be the city, name the brand, and followed by the extension.
It is essential to keep in mind that a short name domain name helps your visitors remember it, just as a well-composed descriptive domain name helps in your search engine optimization (SEO).